http://2beerguys.com/blog/2011/04/15/avery-takes-a-step-back/ Drink craft beer. You've earned it! Wed, 15 May 2013 03:09:00 +0000 hourly 1 http://wordpress.org/?v=3.5 http://2beerguys.com/blog/2011/04/15/avery-takes-a-step-back/comment-page-1/#comment-3714 Angelo Mon, 18 Apr 2011 23:03:00 +0000 http://2beerguys.com/blog/?p=4626#comment-3714 Heading off to an Avery IPA tasting at Belmont Station now. Glad they didn’t pull out of Oregon…

]]> http://2beerguys.com/blog/2011/04/15/avery-takes-a-step-back/comment-page-1/#comment-3713 Anonymous Mon, 18 Apr 2011 16:08:00 +0000 http://2beerguys.com/blog/?p=4626#comment-3713 I just read an interesting summary of this issue that the handful of Colorado breweries are facing, and it pointed to the fact that New Belgium seems to have figured out their supply and demand balance as they have not had to pull out of a market since 1996. I don’t know that any of these breweries could have planned for the explosion of growth they’ve seen, especially outside of their home market. Think about it this way… what other industry could possibly see such a grassroots boom in growth where essentially nothing is spent on advertising? Sure they’re running ads in trade magazines, but for the most part, they are completely relying on word of mouth and reputation. For them to be experiencing these growing pains is quite remarkable.

]]> http://2beerguys.com/blog/2011/04/15/avery-takes-a-step-back/comment-page-1/#comment-3712 Brewery News – Avery plans to pull out… Sat, 16 Apr 2011 04:20:03 +0000 http://2beerguys.com/blog/?p=4626#comment-3712 [...] Brewery News – Avery plans to pull out… Comments [0]Digg [...]

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