{"id":11074,"date":"2018-08-12T20:15:55","date_gmt":"2018-08-13T00:15:55","guid":{"rendered":"http:\/\/2beerguys.com\/blog\/?p=11074"},"modified":"2018-08-12T20:16:01","modified_gmt":"2018-08-13T00:16:01","slug":"news-from-the-2018-beer-bloggers-and-writers-conference","status":"publish","type":"post","link":"http:\/\/2beerguys.com\/blog\/2018\/08\/12\/news-from-the-2018-beer-bloggers-and-writers-conference\/","title":{"rendered":"News from the 2018 Beer Bloggers and writers conference"},"content":{"rendered":"\n
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2018 Beer Bloggers & Writers Conference – Loudoun County, VA.\u00a0 August 10th and 11th.<\/figcaption><\/figure>\n\n\n\n

The 2018 Beer Bloggers and Writers Conference has announced “Beer Now” conference.<\/h2>\n\n\n\n

The 2018 conference has come to a close and it wasn’t without some big news.\u00a0 \u00a0Founded in 2010, as the Beer Bloggers conference — and later changed to the Beer Bloggers and Writers conference— the conference has change it’s name again.\u00a0 \u00a0 \u00a0<\/p>\n\n\n\n

The Beer Bloggers & Writers Conference became Beer Now<\/strong> in August 2018 based on the determination of our community that the previous name was not encompassing enough.<\/p>beernow.org<\/cite><\/blockquote>\n\n\n

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What is Beer Now?<\/strong><\/p>\n\n\n\n

In addition to beer bloggers and beer writers, Beer Now welcomes those communicating about beer via podcasts, photos, and video as well as industry members communicating about their own brands.Our attendees are not only passionate about beer. They are energized by writing about, photographing, podcasting, and recording video about beer, breweries, and the people that make up the beer industry.\u00a0<\/p>beernow.org<\/cite><\/blockquote>\n\n\n\n

Hummmmm…. got it?\u00a0 Beer Now.<\/a>\u00a0 Beer Now.\u00a0 Beer Now.\u00a0 (say it three times and it sticks, right?)<\/p>\n\n\n\n

It makes sense.\u00a0 As the market changes, you must adapt or move on.\u00a0 And as technology continues to advance, so are the methods of communication.\u00a0 The market of “influencers” are using multiple platforms, so why not be all inclusive?<\/p>\n\n\n

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Is blogging dead?<\/figcaption><\/figure><\/div>\n\n\n

Does that mean blogging is dead?\u00a0<\/strong>\u00a0No.\u00a0 Blogging and the tools for blogging have been and are still easily acceptable.\u00a0 Heck — many businesses have switched from traditional HTML designed\/coded technologies for their website and now use WordPress (or something similar) for their website platform.<\/p>\n\n\n

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WHAT!!\u00a0 WHY would businesses making the switch? Switching to the blogging type platform allows a business owner (of any size) to easily manipulate the content for their business.\u00a0 Although some companies still use a partner to help built their website\/platform, once it’s completed, it’s rather easy for their employees to update their content.\u00a0 Much easier than before.<\/p>\n\n\n\n

OK.\u00a0 So back on topic.\u00a0 Beer Blogging isn’t dead, but has adapted.\u00a0 We’ve had to adapt.<\/p>\n\n\n\n

Early on in our limited blogging history, we used the blogging platform to distribute information (press releases, new beer information, etc) on behalf of small, local, regional, breweries.\u00a0 We shared our adventures and information about upcoming events.\u00a0 We had intentions to be the “experts” of our back yard, but we found that there was a need for a wider area voice.\u00a0 We focused on the breweries in our back yard, but we also shared news about regional and national breweries.<\/p>\n\n\n\n

Also, when we started blogging, there were some roadblocks to getting your story heard.\u00a0 You could hire a PR firm to distribute your story to their contacts at local and national press channels.\u00a0 There was no guarantee that the story would be picked up.\u00a0 And if you had a story last week and now a new story this week, you may not have the opportunity to have both stories shared.\u00a0 Beer Blogging was one of the tools that broke down the barrier.\u00a0 \u00a0(Doesn’t mean that anyone will read it, but you are no longer without a platform to share to information.)<\/p>\n\n\n\n

What are we up to?<\/strong>\u00a0 \u00a0Unfortunately, we haven’t been blogging regularly.\u00a0 We talk about blogging all the time (we especially hear it from our wives).\u00a0 \u00a0It’s been a challenge to dedicate the time to sit down and write [But here I am now].\u00a0 \u00a0We are still going to brewfests and visiting breweries.\u00a0 \u00a0We share many of these these experiences on Instagram and facebook.\u00a0 \u00a0We are trying new beers and still homebrew judging when there is an opportunity.<\/p>\n\n\n

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SBL Podcast<\/figcaption><\/figure><\/div>\n\n\n

I also had a great opportunity to be a part of the Seacoast Beverage Lab Podcast (and a guest on other podcasts).\u00a0 \u00a0It was great.\u00a0 We had a great crew and had the unique opportunity to interview some amazing guests.\u00a0 Check out the past shows, on YouTube –\u00a0https:\/\/www.youtube.com\/user\/SeacoastBeverageLab<\/a><\/p>\n\n\n

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Portsmouth Beer Week<\/figcaption><\/figure><\/div>\n\n\n

We are also involved with Portsmouth Beer Week —- which will turn 10 years old this year.\u00a0 \u00a0The 2019 Portsmouth Beer Week will be celebrating it’s 10th Annual Beer Week from February 23rd through March 4th.\u00a0 It’s been a great boost to the local economy and brewery scene.<\/p>\n\n\n

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NH Craft Alliance<\/figcaption><\/figure><\/div>\n\n\n

And last but not least, I work for a great wholesaler network (in NH) as the craft brand manager for the NH Craft Alliance.\u00a0 I’ve had the opportunity to continue the passion and transform it into a day job.\u00a0 If you’re looking for some help understanding NH, feel free to say hello.<\/p>\n\n\n\n

Overall, I’m excited for Beer Now.\u00a0 As the audience grows, so does the passion and excitement around beer.\u00a0 \u00a0And, as mentioned by the Zephyr Adventures crew, it will be great to hear communicators from other channels and how they use their platform.\u00a0 \u00a0<\/p>\n\n\n\n

Cheers!<\/p>\n\n\n\n

Sean<\/p>\n","protected":false},"excerpt":{"rendered":"

The 2018 Beer Bloggers and Writers Conference has announced “Beer Now” conference. The 2018 conference has come to a close and it wasn’t without some big news.\u00a0 \u00a0Founded in 2010, as the Beer Bloggers conference — and later changed to the Beer Bloggers and Writers conference— the conference has change it’s name again.\u00a0 \u00a0 \u00a0 […]<\/p>\n","protected":false},"author":4,"featured_media":11076,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[2112,1959,2117,2115,1805],"jetpack_featured_media_url":"http:\/\/2beerguys.com\/blog\/wp-content\/uploads\/2018\/08\/Beer-Now-logo-no-tagline.jpg","_links":{"self":[{"href":"http:\/\/2beerguys.com\/blog\/wp-json\/wp\/v2\/posts\/11074"}],"collection":[{"href":"http:\/\/2beerguys.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/2beerguys.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/2beerguys.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"http:\/\/2beerguys.com\/blog\/wp-json\/wp\/v2\/comments?post=11074"}],"version-history":[{"count":3,"href":"http:\/\/2beerguys.com\/blog\/wp-json\/wp\/v2\/posts\/11074\/revisions"}],"predecessor-version":[{"id":11087,"href":"http:\/\/2beerguys.com\/blog\/wp-json\/wp\/v2\/posts\/11074\/revisions\/11087"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/2beerguys.com\/blog\/wp-json\/wp\/v2\/media\/11076"}],"wp:attachment":[{"href":"http:\/\/2beerguys.com\/blog\/wp-json\/wp\/v2\/media?parent=11074"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/2beerguys.com\/blog\/wp-json\/wp\/v2\/categories?post=11074"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/2beerguys.com\/blog\/wp-json\/wp\/v2\/tags?post=11074"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}