{"id":2803,"date":"2010-06-17T09:00:18","date_gmt":"2010-06-17T13:00:18","guid":{"rendered":"http:\/\/www.2beerguys.com\/blog\/?p=2803"},"modified":"2010-06-06T12:20:24","modified_gmt":"2010-06-06T16:20:24","slug":"new_belgium_b-cycle","status":"publish","type":"post","link":"http:\/\/2beerguys.com\/blog\/2010\/06\/17\/new_belgium_b-cycle\/","title":{"rendered":"New Belgium Partners with Denver B-cycle to Start a Two-wheel Revolution"},"content":{"rendered":"

\"New<\/p>\n

New Belgium Partners with Denver B-cycle to Start a Two-wheel Revolution<\/strong><\/p>\n

Denver B-cycle label on approximately 16,000 cases of 12oz Fat Tire <\/em><\/p>\n

bottles in celebration of Colorado Bike Month<\/em> <\/em><\/strong><\/p>\n

<\/em><\/p>\n

DENVER \u2013 June 2010<\/strong> \u2013 <\/strong>New Belgium Brewing has partnered with Denver B-cycle to help support the first large-scale, citywide bike sharing program in the U.S.\u00a0 For the month of June, New Belgium will promote Denver B-cycle and encourage people to bike more with custom back label messaging on 16,000 cases of 12oz Fat Tire bottles.<\/p>\n

\"Denver<\/p>\n

\u201cNew Belgium was born on a bike so it was only natural that we joined forces and support Denver B-cycle and their two-wheel revolution in the Mile High City,<\/em>\u201d said New Belgium spokesman, Bryan Simpson. \u201cNot only are bikes fun, but they help stave off some of our most wicked ills \u2013 traffic, laziness, and pollution.\u00a0 Kicking off this partnership with Denver B-cycle on our Fat Tire bottles is a perfect way to celebrate Colorado Bike Month.<\/em>\u201d<\/p>\n

The 16,000 cases of 12oz Fat Tire bottles with a B-cycle back label will be distributed in Denver and the surrounding areas during the month of June.\u00a0 New Belgium Brewing logos will adorn 10 cherry red Denver B-cycle bikes and the Fort Collins brewer will be listed as a program sponsor on the Denver B-cycle website.\u00a0 New Belgium beverages will also be served at Denver B-cycle events.<\/p>\n

\u201cDenver B-cycle is honored to be partnering with New Belgium, one of Colorado\u2019s most respected, award-winning, sustainable corporate leaders,<\/em>\u201d said Parry Burnap, executive director of Denver Bike Sharing.\u00a0 Denver Bike Sharing is the non-profit that owns and operates the Denver B-cycle system.\u00a0 \u201cNew Belgium factors in the three sustainability pillars of environment, economics and community into all of their business decisions, and their ongoing support of bicycles, like the Tour de Fat ride and Team Wonderbike, is an extension of that ethic.<\/em>\u201d<\/p>\n

Currently at approximately 400 B-cycles at 42 stations, Denver B-cycle offers residents and tourists a green, healthy and affordable way to get around town.\u00a0 Users can sign up for 7-day ($20), 30-day ($30) or annual memberships ($65) online.\u00a0 Users can also purchase the $5 24-hour membership at any B-cycle station with a credit card.\u00a0 Once registered in the system as a member, there is no charge for the first 30 minutes of every ride checkout. Nominal usage fees apply for longer rides.\u00a0 Simply check out a bike from one of the many Denver B-stations and return it to a B-station near your final destination.\u00a0 From running errands to commuting to work, Denver B-cycle is a quick, easy and healthy way to get around the city.<\/p>\n

For more information, updates and to register for Denver B-cycle visit http:\/\/denver.bcycle.com<\/a>.\u00a0 For more information on New Belgium Brewing Company, visit http:\/\/www.newbelgium.com<\/a>.<\/p>\n

\"New<\/p>\n

PHOTO CAPTION:<\/strong> New Belgium Brewing Company placed Denver B-cycle promotional labels on approximately 16,000 cases worth of 12oz Fat Tire bottles for June, in conjunction with Colorado\u2019s Bike to Work Month.<\/em><\/p>\n

About Denver Bike Sharing
<\/strong>Denver B-cycle, presented by Kaiser Permanente in association with a variety of community sponsors, is owned and operated by Denver Bike Sharing, a Colorado charitable, 501(c)(3) non-profit organization. Denver Bike Sharing exists to promote health, quality of life and preservation of the environment in Denver expand by building and operating a comprehensive, city-wide bike-sharing system, Denver Bike Sharing is offering residents and visitors an alternative form of public transportation, which is both environmentally friendly and affordable. It complements and integrates into the city\u2019s overall transportation system and helps to implement the Greenprint Denver\u2019s Climate Action Plan. www.denver.bcycle.com<\/a>.<\/p>\n

About New Belgium Brewing Company <\/strong><\/p>\n

New Belgium Brewing Company, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, began operations in a tiny Fort Collins basement in 1991. Today, the third largest craft brewer in the U.S., New Belgium produces eight year-round beers; Fat Tire Amber Ale, Ranger IPA, Sunshine Wheat, Blue Paddle Pilsner, 1554 Black Ale, Abbey, Mothership Wit and Trippel, as well as a host of seasonal releases.\u00a0 In addition to producing world-class beers, New Belgium takes pride in being a responsible corporate role model with progressive programs such as employee ownership, open book management and a commitment to environmental stewardship.\u00a0 For more information, visit www.newbelgium.com<\/a>.<\/p>\n

\u200f<\/p>\n","protected":false},"excerpt":{"rendered":"

New Belgium Partners with Denver B-cycle to Start a Two-wheel Revolution Denver B-cycle label on approximately 16,000 cases of 12oz Fat Tire bottles in celebration of Colorado Bike Month DENVER \u2013 June 2010 \u2013 New Belgium Brewing has partnered with Denver B-cycle to help support the first large-scale, citywide bike sharing program in the U.S.\u00a0 […]<\/p>\n","protected":false},"author":4,"featured_media":7805,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[108,21],"tags":[1122,820],"jetpack_featured_media_url":"http:\/\/2beerguys.com\/blog\/wp-content\/uploads\/2013\/01\/new_belgium__logo6.jpg","_links":{"self":[{"href":"http:\/\/2beerguys.com\/blog\/wp-json\/wp\/v2\/posts\/2803"}],"collection":[{"href":"http:\/\/2beerguys.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/2beerguys.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/2beerguys.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"http:\/\/2beerguys.com\/blog\/wp-json\/wp\/v2\/comments?post=2803"}],"version-history":[{"count":4,"href":"http:\/\/2beerguys.com\/blog\/wp-json\/wp\/v2\/posts\/2803\/revisions"}],"predecessor-version":[{"id":2807,"href":"http:\/\/2beerguys.com\/blog\/wp-json\/wp\/v2\/posts\/2803\/revisions\/2807"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/2beerguys.com\/blog\/wp-json\/wp\/v2\/media\/7805"}],"wp:attachment":[{"href":"http:\/\/2beerguys.com\/blog\/wp-json\/wp\/v2\/media?parent=2803"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/2beerguys.com\/blog\/wp-json\/wp\/v2\/categories?post=2803"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/2beerguys.com\/blog\/wp-json\/wp\/v2\/tags?post=2803"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}