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This is a rather odd article that I stumbled upon. It sounds like DB will have to expand their marketing team and think of new ways to market their summer offering. I highly doubt that they will win this battle.<\/span>Is this a Brand or a Style? You Decide.<\/p>\n Sean Drink craft Beer, You’ve Earned It!!!<\/p>\n <\/span>Nov 9, 2007 7:54 PM<\/p>\n New Zealand’s two biggest breweries are at war over the name of a popular beer.<\/p>\n DB is taking legal action against rival Lion Breweries, to get its new Summer Ale pulled from the shelves.<\/p>\n DB’s Monteith’s Summer Ale has been around for almost a decade, and it is worried that Mac’s Sundance Summer Ale will damage years of goodwill.<\/p>\n They say Summer Ale is a brand, whereas Lion Nathan says it is essentially a style of beer.<\/p>\n During the course of the hearing, Justice Harrison said he associated Summer Ale with the Monteiths brand, and he said he knew a lot about the beer because he had bought it for his family and enjoyed drinking it in Summer.<\/p>\n However, the judge said DB had tried, and failed, to get a trademark for Monteiths Summer Ale and he refused to ban the Sundance Summer brew because:<\/p>\n “DB has no right to exclusive protection of a generic phrase unless there is proof of deception.”<\/p>\n The $60 million craft beer market is the new battleground for breweries and DB says Lion Nathan is trying to play catch up.<\/p>\n “We’ve invested so much in this brand over the last 10 years and it’s grown to be a really, really popular brand in New Zealand so for us it was about, we didn’t want consumers to be confused,” says Mark Campbell from DB Corporate Affairs.<\/p>\n But Summer ales have existed overseas for 20 years, and beer lovers say DB was trying to stifle competition.<\/p>\n “It’s a bit unfair to grab a generic style description like summer ale and use it as their own brand,” says Stu McKinlay from the Society of Beer Advocates.<\/p>\n Link to article<\/a><\/p>\n Other links<\/p>\n http:\/\/www.monteiths.co.nz\/<\/a> This is a rather odd article that I stumbled upon. It sounds like DB will have to expand their marketing team and think of new ways to market their summer offering. I highly doubt that they will win this battle.Is this a Brand or a Style? You Decide. Sean 2Beerguys.com Drink craft Beer, You’ve Earned […]<\/p>\n","protected":false},"author":2,"featured_media":7353,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[87],"tags":[],"jetpack_featured_media_url":"http:\/\/2beerguys.com\/blog\/wp-content\/uploads\/2013\/01\/seanpost131.jpg","_links":{"self":[{"href":"http:\/\/2beerguys.com\/blog\/wp-json\/wp\/v2\/posts\/319"}],"collection":[{"href":"http:\/\/2beerguys.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/2beerguys.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/2beerguys.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/2beerguys.com\/blog\/wp-json\/wp\/v2\/comments?post=319"}],"version-history":[{"count":0,"href":"http:\/\/2beerguys.com\/blog\/wp-json\/wp\/v2\/posts\/319\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/2beerguys.com\/blog\/wp-json\/wp\/v2\/media\/7353"}],"wp:attachment":[{"href":"http:\/\/2beerguys.com\/blog\/wp-json\/wp\/v2\/media?parent=319"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/2beerguys.com\/blog\/wp-json\/wp\/v2\/categories?post=319"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/2beerguys.com\/blog\/wp-json\/wp\/v2\/tags?post=319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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