{"id":332,"date":"2007-12-15T20:18:00","date_gmt":"2007-12-15T20:18:00","guid":{"rendered":"http:\/\/www.2beerguys.com\/wordpress\/?p=332"},"modified":"2008-03-15T15:46:13","modified_gmt":"2008-03-15T20:46:13","slug":"growing-craft-brewers-get-business-savvy","status":"publish","type":"post","link":"http:\/\/2beerguys.com\/blog\/2007\/12\/15\/growing-craft-brewers-get-business-savvy\/","title":{"rendered":"Growing craft brewers get business-savvy"},"content":{"rendered":"<p><img decoding=\"async\" align=\"right\" src=\"http:\/\/www.2beerguys.com\/images\/seanpost.jpg\" \/><\/p>\n<p>The following information came from a Newsweek article about the growing craft beer market. I only shared a portion of this article, but if you are interested in reading more about the business side of craft brewing, please use the link below.<\/p>\n<p>Sean<br \/>\n2Beerguys.com<\/p>\n<p>Drink Craft Beer, You&#8217;ve Earned It!!<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.psfk.com\/wp-content\/uploads\/s19031.gridserver.com\/wp-content\/uploads\/psfk.com\/anheuser_busch_beer.jpg\" \/><\/p>\n<p><span style=\"font-weight: bold\">Growing craft brewers get business-savvy<br \/>\nBy LAUREN SHEPHERD<br \/>\n<\/span><\/p>\n<p>&#8220;The beer category is having this huge surge of interest in full-flavored beers,&#8221; said Julia Herz, spokesman for the Brewers Association, which represents craft brewers. &#8220;The American craft brewer is responsible for full-flavored beer.&#8221;<\/p>\n<p>According to data from market research company Information Resources Inc., craft beer volume &#8212; or the number of cases sold either directly or indirectly to consumers &#8212; has grown 13 percent in the 52 weeks ended Nov. 4. In terms of dollar sales, the craft beer segment has grown about 17 percent during the past year.<\/p>\n<p>In comparison, volume of domestic premium brands, which include Budweiser and Coors Light, fell 0.4 percent in the past 52 weeks while dollar sales rose just 1.2 percent.<\/p>\n<p><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/www.businessweek.com\/ap\/financialnews\/D8TGN5880.htm');\"  href=\"http:\/\/www.businessweek.com\/ap\/financialnews\/D8TGN5880.htm\">Click here to read the full article.<\/a><\/p>\n<p><img decoding=\"async\" src=\"http:\/\/mylifeoncraft.com\/wp-content\/uploads\/2007\/08\/thursday-signs.jpg\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The following information came from a Newsweek article about the growing craft beer market. I only shared a portion of this article, but if you are interested in reading more about the business side of craft brewing, please use the link below. Sean 2Beerguys.com Drink Craft Beer, You&#8217;ve Earned It!! Growing craft brewers get business-savvy [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7360,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[87,92],"tags":[],"jetpack_featured_media_url":"http:\/\/2beerguys.com\/blog\/wp-content\/uploads\/2013\/01\/seanpost135.jpg","_links":{"self":[{"href":"http:\/\/2beerguys.com\/blog\/wp-json\/wp\/v2\/posts\/332"}],"collection":[{"href":"http:\/\/2beerguys.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/2beerguys.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/2beerguys.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/2beerguys.com\/blog\/wp-json\/wp\/v2\/comments?post=332"}],"version-history":[{"count":0,"href":"http:\/\/2beerguys.com\/blog\/wp-json\/wp\/v2\/posts\/332\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/2beerguys.com\/blog\/wp-json\/wp\/v2\/media\/7360"}],"wp:attachment":[{"href":"http:\/\/2beerguys.com\/blog\/wp-json\/wp\/v2\/media?parent=332"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/2beerguys.com\/blog\/wp-json\/wp\/v2\/categories?post=332"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/2beerguys.com\/blog\/wp-json\/wp\/v2\/tags?post=332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}