\u201cGritty\u2019s has a fantastic history, and we believe our new labels and packaging offer a fresh representation of our brand in 2011 and beyond,\u201d<\/em> Wilson noted. \u201cThe new illustrations on the packaging are very modern and distinctive, and we expect a positive response from fans of Gritty\u2019s.\u201d<\/em><\/p><\/blockquote>\nExecuted by Portland, Maine-based graphic designer Chris Hadden of Christopher Hadden Design and Maine illustrator, Marty Braun, the look of the new packaging is brighter and more contemporary, featuring a modern nod to Gritty\u2019s brew pubs and their customers.<\/p>\n
\u201cWe think folks will notice the details, such as the copper top bar in the Original Pub Style label and the people who better represent our typical customers,\u201d<\/em> Wilson added. \u201cThere also are some surprises and \u2018insider\u2019 references in the designs that we think our customers will enjoy discovering. For example, only those who know that Publican Richard Pfeffer is an avid rugby fan will recognize the rugby ball on the Pub Style label.\u201d<\/em><\/p>\n![\"Gritty](\"http:\/\/www.2beerguys.com\/images\/forblog\/grittys-labels.jpg\")
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The company\u2019s new Scottish Ale package still features long time Gritty\u2019s Sales Manager Charles O\u2019Brien wearing a kilt but sports a brighter blue color and features additional graphic elements.<\/p>\n
\u201cThe new Scottish Ale illustration includes several references to Scotland that I\u2019m sure our customers will notice,\u201d <\/em>said Wilson.<\/p>\nFollowing this month\u2019s debut of Gritty\u2019s Original Pub Style and Scottish Ale packaging, new Vacationland Summer Ale materials are scheduled to launch when the beer premieres next spring, and the remaining brands will systematically transition to the new designs by the end of 2011.<\/p>\n
About Gritty McDuff\u2019s Brewing Company<\/strong><\/p>\nSince its founding in 1988, Gritty McDuff\u2019s, Maine\u2019s first brew pub since Prohibition, has brewed creative, quality beers that have earned awards ranging from repeat First Place wins at the annual Real Ale Festival<\/p>\n
in Chicago, to a silver medal at the prestigious Great British Beer Festival for Gritty\u2019s cask-conditioned version of the brewer\u2019s 21 IPA. Gritty\u2019s has earned numerous accolades from a wide variety of beer blogs and industry press outlets, as well, including Every Day with Rachael Ray, Forbes.com, DRAFT magazine, Cosmopolitan, Imbibe and Sant\u00e9.<\/p>\n
In addition to brewing, Gritty McDuff\u2019s operates three popular brew pubs in Maine. Located in Portland, Freeport, and Lewiston\/Auburn, the pubs draw crowds of all ages and have frequently won in statewide polls the titles of “Maine’s Best Brew Pub,” “Best Maine Microbrew,” and “Best Bar.” Known for their four seasonal ales and five year-round ales, tempting pub fare and welcoming atmosphere, Gritty\u2019s pubs have been named an Editor\u2019s Pick by Cond\u00e9 Nast Traveler, highlighted as \u201ca legend among New England brewpubs\u201d by The Boston Globe, and cited by Playboy.com as one of the best bars in America.<\/p>\n","protected":false},"excerpt":{"rendered":"
Latest Release – SCOTTISH ALE, available in 6pk, 12pk and on draught It takes a brave beer to stand up to a Maine winter. Gritty McDuff’s Scottish Ale is returns every January to help you weather the season. Scottish Style Ale is our interpretation of the robust brews native to Scotland. Generous quantities of Pale […]<\/p>\n","protected":false},"author":4,"featured_media":8055,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[286,478,21],"tags":[285,1482],"jetpack_featured_media_url":"http:\/\/2beerguys.com\/blog\/wp-content\/uploads\/2013\/01\/grittys-scotch-lg.jpg","_links":{"self":[{"href":"http:\/\/2beerguys.com\/blog\/wp-json\/wp\/v2\/posts\/4219"}],"collection":[{"href":"http:\/\/2beerguys.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/2beerguys.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/2beerguys.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"http:\/\/2beerguys.com\/blog\/wp-json\/wp\/v2\/comments?post=4219"}],"version-history":[{"count":2,"href":"http:\/\/2beerguys.com\/blog\/wp-json\/wp\/v2\/posts\/4219\/revisions"}],"predecessor-version":[{"id":4221,"href":"http:\/\/2beerguys.com\/blog\/wp-json\/wp\/v2\/posts\/4219\/revisions\/4221"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/2beerguys.com\/blog\/wp-json\/wp\/v2\/media\/8055"}],"wp:attachment":[{"href":"http:\/\/2beerguys.com\/blog\/wp-json\/wp\/v2\/media?parent=4219"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/2beerguys.com\/blog\/wp-json\/wp\/v2\/categories?post=4219"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/2beerguys.com\/blog\/wp-json\/wp\/v2\/tags?post=4219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"Gritty](\"http:\/\/www.2beerguys.com\/images\/forblog\/grittys-scotch-lg.jpg\")
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