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NO BOLLOCKS: NEWCASTLE BROWN ALE LAUNCHES NEW ADVERTISING CAMPAIGN<\/strong> Campaign Aims to be 100-Percent Honest, Stay True to Brand\u2019s Heritage<\/strong><\/p>\n WHITE PLAINS, N.Y. \u2013 April 2012<\/strong> \u2013 Newcastle Brown Ale today announced a new, national advertising campaign titled \u201cNo Bollocks.\u201d<\/p>\n The campaign marks the first time Newcastle has invested in national TV ads, created by the brand\u2019s new agency of record, Droga5. Shot on location in Newcastle, England, the ads examine the brand\u2019s story, including its history, the glassware and the brewmaster.<\/p>\n \u201cWith this campaign we are going to be very honest with our consumers. Our guys know it when they are marketed to, so we believe it\u2019s time for a beer brand to give it to them straight, just like their best mates would do<\/em>,\u201d said Charles van Es, brand director, Newcastle Brown Ale. \u201cThe people of Newcastle, England \u2013 Geordies \u2013 don\u2019t take themselves too seriously, love a good joke, and most importantly, they tell it like it is. Our ads celebrate these traits by using a no-nonsense approach, where we are not over-promising anything<\/em>.\u201d<\/p>\n \u201cNewcastle Brown Ale speaks for itself with these spots, by communicating authentically about the brand\u2019s heritage. We\u2019re also giving our drinkers more credit \u2013 and we believe they can handle the truth<\/em>,\u201d said David Droga, founder and creative chairman of Droga5.<\/p>\n The \u201cNo Bollocks\u201d campaign launches with national TV spots beginning on April 2. The media mix includes digital and in-bar advertising, and the campaign will also influence on-premise elements, events, social media and PR activities.<\/p>\n To learn more, and see the spots, visit Newcastle Brown Ale on YouTube and Facebook.<\/p>\n About Newcastle Brown Ale<\/strong> About HEINEKEN USA<\/strong> NO BOLLOCKS: NEWCASTLE BROWN ALE LAUNCHES NEW ADVERTISING CAMPAIGN Campaign Aims to be 100-Percent Honest, Stay True to Brand\u2019s Heritage WHITE PLAINS, N.Y. \u2013 April 2012 \u2013 Newcastle Brown Ale today announced a new, national advertising campaign titled \u201cNo Bollocks.\u201d The campaign marks the first time Newcastle has invested in national TV ads, created by […]<\/p>\n","protected":false},"author":4,"featured_media":8309,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[21],"tags":[1821,1822],"jetpack_featured_media_url":"http:\/\/2beerguys.com\/blog\/wp-content\/uploads\/2013\/01\/newcastle-nobollocks.jpg","_links":{"self":[{"href":"http:\/\/2beerguys.com\/blog\/wp-json\/wp\/v2\/posts\/6037"}],"collection":[{"href":"http:\/\/2beerguys.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/2beerguys.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/2beerguys.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"http:\/\/2beerguys.com\/blog\/wp-json\/wp\/v2\/comments?post=6037"}],"version-history":[{"count":2,"href":"http:\/\/2beerguys.com\/blog\/wp-json\/wp\/v2\/posts\/6037\/revisions"}],"predecessor-version":[{"id":6040,"href":"http:\/\/2beerguys.com\/blog\/wp-json\/wp\/v2\/posts\/6037\/revisions\/6040"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/2beerguys.com\/blog\/wp-json\/wp\/v2\/media\/8309"}],"wp:attachment":[{"href":"http:\/\/2beerguys.com\/blog\/wp-json\/wp\/v2\/media?parent=6037"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/2beerguys.com\/blog\/wp-json\/wp\/v2\/categories?post=6037"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/2beerguys.com\/blog\/wp-json\/wp\/v2\/tags?post=6037"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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\nA No Bollocks beer brand, Newcastle Brown Ale was first brewed in 1927 to satisfy hardworking Geordie thirst in the town of Newcastle, England. Colonel Jim Porter crafted the ale with its own distinct golden brown color, lightly hopped taste and character that quickly became a local favorite. Best served cold, Newcastle Brown Ale has since become a world favorite as a dark beer that\u2019s easy to drink. Newcastle Brown Ale is imported by the nation\u2019s premier beer importer, HEINEKEN USA, headquartered in White Plains, New York. For more information, please visit www.NewcastleBrown.com<\/a> or on Facebook at https:\/\/www.facebook.com\/newcastle<\/a>.<\/p>\n
\nHEINEKEN USA Inc., the nation’s premier beer importer, is a subsidiary of Heineken International BV, which is the world’s most international brewer. Brands imported into the U.S. include: Heineken Lager, the world’s most international beer brand; Heineken Light; Amstel Light, a leading imported light beer brand; Newcastle Brown Ale, the leading imported ale in the United States; and Buckler non-alcoholic brew. HEINEKEN USA is also the exclusive USA importer for the Tecate, Tecate Light, Dos Equis, Sol, Carta Blanca and Bohemia brands from FEMSA Cerveza of Mexico. For a safe ride home, download the HEINEKEN USA-sponsored Taxi MagicTM application from your smartphone. Please visit www.EnjoyHeinekenResponsibly.com<\/a> or on Facebook at https:\/\/www.facebook.com\/Heineken<\/a>.<\/p>\n![\"New](\"http:\/\/www.2beerguys.com\/images\/forblog\/newcastle-brown-invite.jpg\")
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