Win a trip to Superbowl XLV by using SnapTag technology

COORS LIGHT MAKES THE UNTHINKABLE…THINKABLE, WITH INSIDER ACCESS TO SUPER BOWL XLV “World’s Most Refreshing Beer” Launches Fan-Tastic Promotion; Prizes Include Actual Game-Used Turf and Memorabilia CHICAGO (December 2010) – Coors Light is grabbing a piece of the Super Bowl XLV spotlight – and shining it on the fans. Beginning now and running through Feb. […]

Beer Info: Miller High Life Refreshes Packaging Design‏

At, we often receive information from all around the world. Here is some interesting information from MillerCoors. It’s an interesting shapped box.  I am curious if the box shape increases the shipping costs or if stores encounter any challenges when stacking/storing the product. Also, I’m curious if there is any marketing data that shows […]

Molson expands futher into the Canadian Craft Market

On October 19th, Creemore Springs Brewery announced their intention to acquire Granville Island Brewing from Andrew Peller Limited. Granville Island Brewing has been in operation for over 25 years and is one of the leading craft beer producers in Ontario. What makes this acquisition even more interesting, the Creemore Springs Brewery was purchased by Molson […]

Sales of Miller and Carlsberg drop

Miller Lite sales drop 7.5 percent MillerCoors’ domestic sales to retailers declined 2.3 percent in the three months ended Dec. 31, including a drop of 7.5 percent in Miller Lite volumes, SABMiller plc said Thursday. The volume declines come during a period of weaker beer category volumes and strong pricing, London-based SABMiller said in an […]

Story about AC Golden Brewing Co – Colorado

Here’s something interesting. If anyone’s had a chance to try the Herman Joseph’s Private Reserve, please let us know. Thanks Sean AC Golden’s craft beer comes of age On bottling day, AC Golden brewers add final touches By Roger Fillion, Rocky Mountain News A loud “pop!” reverberated throughout the concrete room. Shoulders hunched up, […]

Miller Lite Introduces Aluminum Pint

**** Update Sept 30, 2008**** If you ask, then you shall receive.  Scott from the MillerCoors Marketing team passed this image to us — Thanks Scott.  It would be interesting to do some blind tasting and see if the experience is enhanced. Sean – The web is a strange thing. You never know who’s out there. – […]

Collecting Bottle Caps raises more than 500k for Muscular Dystrophy

Raise a pint to this one. I didn’t hear about this promo, but it’s a great idea. Sean Miller Lite Raises More Than $500,000 for Muscular Dystrophy Association As the Official Beer Sponsor of the Harley-Davidson 105th Anniversary Celebration, Miller Lite’s ‘Better. Bolder. Summer.’ Promotion Exceeds Expectations MILWAUKEE, Sept 10, 2008 — MillerCoors today […]

Leinenkugel’s national rollout nearly completed

I’m not sure how I feel about this. While AB was releasing craft styles beers into the market, Miller was putting some life back into Leinenkugel Brewing Company. What unsettles me about Leinenkugel, is that from the surface they appear to be a craft bewery – but not. Within the past year, I’ve seen some […]

Time to worry about the big guys?

Should we be worried that American owned macros are a dying breed? I’m not worried yet. With the local craft brewery down the street, I’ll take a fresh draft. Sean Drink Craft Beer, You’ve Earned It!! The Biggest of a Dying Breed By Greg Kitsock One year shy of 180, D.G. Yuengling and […]

MillerCoors changes approach with craft expansion

MillerCoors shelves plans for Miller Lite spinoffs Test marketing revealed problems By TOM DAYKIN MillerCoors LLC is dropping plans for the Miller Lite Brewers Collection, three spinoffs of Miller Lite that tried to emulate craft beers, the company disclosed Thursday. MillerCoors is suspending its test marketing of the three beers after they did not perform […]
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