August 10th, 2008
Coors . Miller . Miller Harvest Series . MillerCoors . SABMiller
MillerCoors changes approach with craft expansion
MillerCoors shelves plans for Miller Lite spinoffs Test marketing revealed problems By TOM DAYKIN MillerCoors LLC is dropping plans for the Miller Lite Brewers Collection, three spinoffs of Miller Lite that tried to emulate craft beers, the company disclosed Thursday. MillerCoors is suspending its test marketing of the three beers after they did not perform […]