March 19th, 2007
Categorized under: Da Big Guys, news article
The Starbucks of beer
Friday, March 16, 2007Source: The Wall Street Journal
Heineken, Europe’s largest brewery, is opening up a chain of bars worldwide with the goal of becoming the Starbucks of beer. The bars will sell “other beers as well as wine and spirits, but only Heineken-owned brands are available on tap. TV screens show Heineken ads and sports events sponsored by the company.” The first one will open in Hong Kong’s international airport.
I could see Sam Adams doing more of this in the U.S. – Everytime I’m in Terminal B at Logan that Sam Adams pub seems to be doing a brisk business.
(Article supplied by Mrs Curley Stout)