2beerguys beer blog

Beer Advent Calendar – Day 20: He’Brew Jewbelation 15 presented by Amber

@aljpeace

Beer Advent Calendar – Day 20: He’Brew Jewbelation 15 presented by Amber

To celebrate the Holiday Season, 2Beerguys.com and Seacoastbeveragelab.com have teamed up with beer bloggers around the country to host the first annual beer bloggers advent calendar. This is the season of sharing and we intend to share our love of beer with you. 31Bloggers Blogging – click here for the running list of beers/bloggers.

• Blogger: Amber from 2Beerguys.com
• Website: http://www.2beerguys.com

• Beer: He’Brew Jewbelation
• Brewery: Shmaltz Brewing Company
• Website: http://www.shmaltzbrewing.com/

Commercial Description:
In Jewish tradition, 15 marks major commemorations: Passover (the Exodus), Sukkot (40 years of wandering), and Tu Bishvat (the New Year for Mother Nature) all start on the 15th day of the Hebrew month.

15 suggests a certain wisdom from experience:

• “Old is always 15 years from now.” – Bill Cosby.
• “We are always more anxious to be distinguished for one talent we do not possess than 15 we do.” – Mark Twain.
• After Andy Warhol, does 15 forever sound profound or frivolous? “In the future, everyone will be world famous for 15 minutes.”
• “Fame is the thirst of youth.” – Lord Byron.
• “The fact that my 15 minutes of fame has been extended is somewhat surprising to me and completely baffling to my wife.” – Barack Obama.
• For Matt EP: Hall of Famer Bart Starr rocked #15 as MVP in the Packers’ first two Super Bowl victories.
• “South Park” evolved from “Jesus vs. Santa” and is now entering its 15th season.
• “We’re rehabbed and ready for our 15 minutes of shame.” – Marilyn Manson.
• Lyrics from Barry Manilow’s 2011 album, 15 Minutes, released on QVC Network: “Make me a deal, I’ll sell my guts for glory.”
• “Fame and power are the objects of all men. Even their partial fruition is gained by very few, and that at the expense of social pleasure, health, conscience, life.” – Benjamin Disraeli.
• After 1,972,350 sets of 15 minutes of Shmaltz Brewing, I’ll hoist my Jewbelation Quinceañera and sing 15 rounds of ¡Viva la Evolución de He’brew! L’Chaim! Jeremy Cowan, proprietor

Details:

• Style: American Strong Ale
• ABV: 15%
• Limited Edition:15th Anniversary Ale

15 Malts

15 Hops

Why I selected He’Brew Jewbelation from Shmaltz Brewing Company:

First off, Mazel Tov! Today is day 20 of the 2Beerguys/SeacoastBevLabs advent calendar and we are knee deep in holiday beer, I mean cheer. I chose to review and of course enjoy, Jubilation 15 by He’Brew, as day 20 is the first day of Chanukah. Sean found the He’Brew Holiday Gift Pack to really get us into the spirit. The 8 beers they pack into the case are accompanied by a box of 44 Chanukah candles and some pretty funny instructions on how to create a Beer Menorah of your own. Bring on the eight crazy nights!

At 15% Jubilation 15 packs a killer punch. It has 15 shmalts, and 15 hopz and pours a deep black/brown. The mocha head immediately invites me to take a sip and I am swept away by the scent of molasses. As the beer hits my lips, I expect a bit more alcohol but am pleasantly surprised by the very balanced flavor. The hops and malts are equally represented and each taste bud is awakened by this sweet beer. For me, there is just enough alcohol on the very back of the tongue to remind me of the severity of the ABV. I reflect on beer and the season as I sip and watch the Chanukah candle burn down.

I have 7 more beers lined up and many more candles to light. I learned a bit about the Menorah tradition as Zach (from Beer Pairing – Beyond) explained over the phone that tradition is to light a candle each night of Chanukah and watch the candles burn down while enjoying good company and conversation by candlelight. Whatever your holiday traditions, I recommend adding a little He’Brew to them. Sharing great beer paired with family, friends and good humor go along way to remind us what the season is all about!

L’Chaim!

Amber

About 2Beerguys.com and Craft Beer Education:

Founded in 2006, 2Beerguys.com has been devoted to spreading their passion of the craft beer world. Originating primarily as craft beer reviewers, they have molded their organization into premier craft beer educators and ambassadors for craft beer industry. Their passion has taken them on the wild ride of home brewing and beer education.

2Beerguys.com believes that you deserve a good beer, visit http://www.2beerguys.com for more information.

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The Craft Beer Education Series was developed to provide a fun, interactive beer tasting experience. CBES combines general beer education, style-specific education, and an introduction to beer tasting, along with eight tasty beer samples to practice your newly honed skills on! http://www.craftbeereducation.com

About Shmaltz Brewing Company:
Shmaltz Brewing Company is an American craft brewing company based in San Francisco, California that owns HE’BREW Beer and Coney Island Craft Lagers. Founded as “American Jewish Celebration Beer” by proprietor Jeremy Cowan, the company’s beers now are distributed in over thirty-one U.S. states, Canada, and England.

Shmaltz is known for blurring beer styles and using puns, art, history, and pop culture in every aspect of their products. As a contract brewer, Shmaltz buys space and ingredients at Mendocino Brewing Company and Mendocino’s brewery staff brews Shmaltz’s proprietary recipes for both the HE’BREW Beer and Coney Island Craft Lagers lines.

Shmaltz Brewing Company was recently recognized as “Best Craft Brewer” by Beverage World Magazine at their 2010 BevStar Awards, and ranked by craft beer consumer website RateBeer.com as one of the 100 “Best Brewers of 2011.”
http://www.shmaltzbrewing.com/