2beerguys beer blog

Stone Brewing Company hopes to expand in Europe

Stone Brewing Company, based in Escondido California, announced expansion hopes to take their craft across the Atlantic.

Via the social medium of twitter and an online Blog, Greg Koch and Steve Wagner announced the long awaited news about their next major step in world domination – expansion into Europe. Greg Koch explained that they are going to “actively and openly look to open a brewery over there [Europe]”– except for France .

They have started their journey by formally putting out an RPF (request for proposal) – looking for someone to make an offer.   To watch the expansion announcement video, click here

Stone Brewing Company is very global conscious and decided to make this move for a couple of different reasons a) demand for their products b) to be closer to the European drinking community – which has a long history of making beer c) to expand their market but not increase their overall carbon foot print to drastically.

Stone Brewing Company has taken many steps to protect the environment and reuse/eliminate the waste from beer brewing. It was only a years ago where they spent $850,000 to install a waste water treatment plant (read more).

As a dedicated follow of @StoneGreg on twitter, I was anxious to read this news today. He has “teased” us for a few weeks that there will be some “news” coming.  [I asked if it was a collaboration beer with aliens, I guess I wasn’t too far off 🙂 ]

I’m not sure how the European community feels about this idea. They are used to a reverse relationship – where the European Breweries/Beers were shipped to North America. Now, the tides have turned.

I believe that this is a good move, but must be taken with extreme caution. Many Europeans are not fans of change and when change occurs, it moves slowly (many consumers are still using Windows ME – Gosh!!)

Good Luck Greg, Steve and Stone Brewing Company. If you’re looking for some beer ambassadors to make the move, let us know when and where – and we’ll be there!!

Please let us know what you think about this move?

Thanks

Sean
2Beerguys.com

Drink Craft Beer, You’ve Earned It!!!

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