Categorized under: press release, Redhook

Redhook Sweepstakes Celebrates Draft Day, Fantasy Picks and Trash Talk

Win an Ultimate Fantasy Football Draft Day Party

from Redhook Ale Brewery

Redhook Sweepstakes Celebrates Draft Day, Fantasy Picks and Trash Talk

WOODINVILLE, Wash. – July 22, 2008 – Fantasy football players across the country are preparing for the most important event of the year: their draft day party. As players delve into intense stat checking and hours of ESPN watching, Redhook is offering fantasy football teams the chance to win a draft day party even NFL players would show up for. Beginning July 22, fantasy football fanatics can enter to win a Redhook ultimate draft day party at www.RedhookFantasyFootball.com. Entries must be submitted between July 22 and Aug. 8.

A beer and sports lover’s dream, this $500 sweepstakes prize kit includes a Redhook Toolbox Fridge to keep brews and pint glasses (and tempers) cool. An Ultra Series Flip Video Camcorder allows players to document the debauchery on the sly and use the footage for blackmail as necessary. A 54’ by 36’ Draft Day Board offers color coded player names for easy pickin’ and stickin’ if teams are tired of putting sticky notes on their bulletin boards.

Along with the Redhook fridge, Flip Video Camcorder and the Draft Day Board, winners will receive:

* A “Fantasy Football League Winner” Redhook t-shirt for the champ
* A “whiner” hat for the sorest loser (or baldest guy) in the league
* Eight Redhook branded pint glasses, t-shirts and coasters

Three winners will be randomly chosen on Aug. 8, and the prize packages will be delivered mid-August. Players must be 21 years of age or older to enter; complete contest details are available online at www.RedhookFantasyFootball.com.

Taking out the Trash

Trash talking is an essential component of any sports game, and in particular fantasy football. Because not every player has the skills to keep the trash talk going, Redhook has created a virtual insult library to assist those known for sad and slow comebacks. Beginning Aug. 8, players can visit an enhanced version of www.RedhookFantasyFootball.com to send professionally crafted trash talk e-cards, upload videos of their own clever trash talk quips or show off footage from their draft day parties.

“With fantasy football season fast approaching, we thought it was a great time to combine two things guys love: great beer and talking about football,” said Erin Crum, brand manager for Redhook Ale Brewery. “We created this draft day contest and Web site just for you, fantasy football player, as a way to redeem yourself after your number-one pick blows out a knee in pre-season and you fumble all those snaps playing a friendly game of touch football.”

About Redhook Ale Brewery, Inc.
Redhook Ale Brewery has been at the forefront of the domestic craft brewing segment since the company’s formation in 1981. Redhook brews eight styles of craft beer, including: Long Hammer IPA (the number one IPA in the country), Redhook ESB, Redhook Blonde Ale, Blackhook Porter, and seasonal offerings Copperhook Spring Ale, Sunrye Summer Ale, Late Harvest Autumn Ale and Winterhook Winter Ale. All beer is brewed exclusively in its company-owned breweries – one in the Seattle suburb of Woodinville, Wash., and the other in Portsmouth, N.H. Redhook’s specialty beers are available in both draft and bottles and are distributed nationally through a network of wholesale distributors. For more information, visit www.redhook.com.

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