Ian August 5th, 2008
Categorized under: Uncategorized

Stackin’ em deep and sellin’ em (kinda) cheap – A hidden gem in North Andover

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Neatly tucked into the last remaining 50 or so square feet of this charming, nostalgic wine store lies a hidden gem, perhaps one of the areas best kept secrets unless you’ve ventured all the way back to head into the walk in cooler. When Billy, owner of Den Rock Liquors in Andover, found himself with some remaining floor space at the back of an impressively well-stocked wine store, there was only one solution…craft beer. I’ve been visiting Den Rock for the past couple of years on lunch breaks, after work, etc., to pick up an odd bottle or two. See, not only is there a stack of craft beer at the back of Den Rock Liquors, but there’s a stack of great craft beer. Despite not being a huge beer drinker himself, Billy recognized the demand for craft beer, and actively works with his distributors to bring a wonderfully diverse selection of micros. Craft beer can no longer be considered an inexpensive product, but compared to similar stores with similar selections, Billy has managed to keep his prices much more attractive than some others.

Several months ago, he commissioned a five unit wide beer shelf to help bring some order to the beer. Previously, the beer was stacked precariously, and it was difficult to get something from the bottom if that’s what you were looking for. Regularly, a new shelf will pop up holding more beer…in fact, at the time of this blog, there’s more beer in the store than he has room for, but this would appear to be a good problem.

So, next time you’re in North Andover and in search of craft beer, stop into Den Rock Liquors, sandwiched in between Panera Bread and Rocky’s Ace Hardware, at the intersection of Rts. 114 and 133.

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  • http://www.fermentedlychallenged.com/ Chipper Dave

    Wow nice store! I’m envious of this one. Wish my town had a store like that. Thanks for showing what is possible in a craft beer store. Other store owners take note!

  • http://aol James B.

    I have been shopping Den Rock for years,Billy B.sure knows his beers so does Dave C.Very helpful always new beers in stock this store ROCKS!From what i have seen there is absolutely no reason to shop anywhere else.Great friendly attractive store!Ask if they don’t have it it will be there the next time you go in.

  • http://aol Anna

    DEN ROCK does just that it ROCKS! Since 1966 they have always been at the top of the curve nobody even comes close to the service and knowledge they provide they know how its done. Keep up the customer relations .This wine shop is 4 STARS!

  • http://aol ROB

    This store has more stock in 1600 square feet than a store two times its size. Check out the store down the street NO Comparison!!!!

  • http://aol T.A.

    THIS HIDDEN GEM IS BEER HEAVEN ! NO ONE EVEN COMES CLOSE IN THE SURROUNDING TOWNS!

  • http://aol artie

    I just moved into Andover took a ride to North Andover to see what they have for good beer stores found Den Rock Wines&Spirits this store has it all very impressive for a small shop.

  • http://aol Nick

    THIS WINE SHOP IS BEER HEAVEN IN NORTH ANDOVER1

  • http://aol Nick

    THIS WINE SHOP IS BEER HEAVEN IN NORTH ANDOVER!

  • http://aol mike

    This wine/beer store is the best in the area i have shopped in all the other stores in the surrounding towns and they don’t come close.

  • http://aol jamie

    Imitated never duplicated!

  • billy

    Your in America don’t speak JIBBERISH!

  • Billy

    Stay tuned a new beer shelf is on its way.It will increase our beer selection by 25+ more beers. Checkout our new wine rack with 50+more wines. We are now officially maxed out!

  • Sam

    The SAM ADAMS CHOCOLATE BOCK IS IN!!!!!!!!!!

  • MARK

    I just left Den Rock OMG! Seeing is believing and believe me theres so much to see liquors wines and BEERS BEERS BEERS!!!

  • TOM B.

    Den Rock Rocks!So many beers so little time!Get there as soon as you can.

  • JACK THE BEER MAN

    If you have not been to DEN ROCK make it happen this place is a smaller version of Julio’s!!!!!

  • THE AROGANT BASTARD

    Not to many beer establishments know who i am at DEN ROCK i have a lot of competition drop in you will see what i am talking about!!!!!!!!!!

  • SANTA

    HAVE YOU GOT A LIST ? NO NEED TO CHECK IT TWICE GO TO DEN ROCK THEY HAVE BEERS THAT ARE NAUGHTY AND A LOT THAT ARE WICKED NICE!!!!!!RUDOLPH EVEN HAS HIS OWN BREW!!!!!

  • Billy

    Sorry to tell you this i misjudged the new beer rack it does not fit 25 new beers it has room for 36 now we are totally maxed out. Come in and see why we are the best in town and definitely the best on Rt114

  • THE BEER MIESTER

    After reading all the comments on Den Rock Wines&Spirits you know i had to go see what it was all about. They are not kidding.Unassuming store front very nice,pleasing, eye catching,once inside i could not believe my eyes WINE WINE & more WINE then down to the left corner of the store i see all of my friend’s can’t name them all go see for your self.You will not be disapointed.

  • BLITZEN

    Just came back from Den Rock SANTA could not put all the beers displayed in this store in his sleigh,WELL DONE Den Rock,You do Rock!

  • http://vrachgomeopat.ru tapakah

    Сравнительно недавно попал на Ваш блог, теперь каждый день захожу посмотреть, не написали ли чего новенького. :) К сожалению только Вы не каждый день свой сайт обновляете :(

  • TOM BUTZO

    This store is the best in the area ,I just came back from Beer and Whine at the Andover’s what a joke no one knows anything about anything !!!!!

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