Stackin’ em deep and sellin’ em (kinda) cheap – A hidden gem in North Andover
Neatly tucked into the last remaining 50 or so square feet of this charming, nostalgic wine store lies a hidden gem, perhaps one of the areas best kept secrets unless you’ve ventured all the way back to head into the walk in cooler. When Billy, owner of Den Rock Liquors in Andover, found himself with some remaining floor space at the back of an impressively well-stocked wine store, there was only one solution…craft beer. I’ve been visiting Den Rock for the past couple of years on lunch breaks, after work, etc., to pick up an odd bottle or two. See, not only is there a stack of craft beer at the back of Den Rock Liquors, but there’s a stack of great craft beer. Despite not being a huge beer drinker himself, Billy recognized the demand for craft beer, and actively works with his distributors to bring a wonderfully diverse selection of micros. Craft beer can no longer be considered an inexpensive product, but compared to similar stores with similar selections, Billy has managed to keep his prices much more attractive than some others.
Several months ago, he commissioned a five unit wide beer shelf to help bring some order to the beer. Previously, the beer was stacked precariously, and it was difficult to get something from the bottom if that’s what you were looking for. Regularly, a new shelf will pop up holding more beer…in fact, at the time of this blog, there’s more beer in the store than he has room for, but this would appear to be a good problem.
So, next time you’re in North Andover and in search of craft beer, stop into Den Rock Liquors, sandwiched in between Panera Bread and Rocky’s Ace Hardware, at the intersection of Rts. 114 and 133.