Categorized under: Karl Strauss

Brewery News: Karl Strauss Beach to Beer and Music Fest (CA)

Karl Strauss Raises $13k to Protect Beaches

San Diego CA – May 2010 Saturday May 8, 2010 marked Karl Strauss Brewing Company’s 7th Annual Beach to Brewery Beer + Music Fest.  More than 2,000 guests celebrated Karl Strauss’s 21st Anniversary with samples of 21 different beers on tap, including World Beer Cup gold medal winning Red Trolley Ale, spring seasonal Pintail Pale Ale, and their limited 21st Anniversary Ale. The event took place at the company’s main brewery in Pacific Beach, raising money and awareness for the Surfrider Foundation San Diego Chapter, non-profit organization dedicated to the protection and enjoyment of our oceans and beaches.

Festivalgoers enjoyed an impressive line-up of 4 local bands while tasting original beers such as Belgian Stranger IPA, Reef Break Red, and Smokey the Beer.  Cheese pairings were offered with the specialty casks tapped each hour and Karl Strauss brewers led private brewery tours through their recently expanded facility. Living up to the event name, the San Diego Bike Club organized over 200 guests who rode their bikes from Pacific Beach to the brewery.

This year’s Beach to Brewery raised $13,000 for the local chapter of Surfrider, with $80,000 raised to date.  In addition to the donation, Karl Strauss supported Surfrider’s “Rise Above Plastics” campaign and eliminated the use of more than 17,000 plastic cups during the event.  “We understand that Surfrider values our monetary donation, but just as important is the awareness we raise for their cause,” says Matt Rattner, president and co-founder, Karl Strauss Brewing Company.  The company also offered a discounted 1-year Surfrider membership when purchasing event tickets online—resulting in dozens of new members for the Chapter.  During the event, staff from Hands On Recycling separated and diverted more than 50% of the trash from the event to recycling.

The Friday before the event, Karl Strauss hosted their 3rd Annual beach clean-up in Mission Beach.  Company employees met at Mission Beach early in the morning to clean the beach before work.  Bill Hickman, Director of the Surfrider Foundation San Diego Chapter, joined the group.  “Our employee beach clean-up has become a tradition we all look forward to each year,” Rattner says;  “I think it’s important that we put into action our core value of caring for the environment, and I know Surfrider appreciates that we roll up our sleeves and pitch in.”

To view a video from the event and photos, visit www.karlstrauss.com.  Share it.  Cheers.

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About Karl Strauss Brewing Company

This year Karl Strauss Brewing Company turns the big 2-1, the most important year in a beer drinker’s life.  This coming of age will be celebrated throughout 2010 with a diverse lineup of 35 beers, including 6 year-round favorites, 3 seasonal offerings, and a host of innovative special brews.  Located in San Diego and distributed exclusively in Southern California, Karl Strauss currently ranks #40 on the list of Top Craft Breweries in the country.  In addition to handcrafting quality beers, Karl Strauss is a leader of the beer and culinary connection at their six local brewery restaurants.  For more information visit karlstrauss.com. http://twitter.com/karl_strauss; http://facebook.com/KarlStraussBrewingCompany

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