Beer Info: Miller High Life Refreshes Packaging Design
At 2Beerguys.com, we often receive information from all around the world. Here is some interesting information from MillerCoors.
It’s an interesting shapped box. I am curious if the box shape increases the shipping costs or if stores encounter any challenges when stacking/storing the product.
Also, I’m curious if there is any marketing data that shows that the packaging shape helps to increase sales. If you have any thoughts, please share.
Common Sense Gets a New Look – Miller High Life Refreshes Packaging Design While Maintaining Brand’s Heritage
CHICAGO (May 2010) – Miller High Life, the brand synonymous with common sense, is bringing a new look to store shelves this month with the debut of new primary and secondary packaging across all bottle and can offerings.
The new packaging for Miller High Life and Miller High Life Light will feature a cleaner, more streamlined look, while maintaining the timeless Miller Soft Cross logo, “Girl in the Moon” imagery and “Champagne of Beers” callout that have represented the brand for more than 100 years.
“We’re proud of our reputation as an authentic and unpretentious beer and are continuing to reflect that in our packaging,” said Miller High Life Brand Manager Joe Abegg. “We aren’t adding any new bells and whistles; we’re simply bringing a consistent brand character to the entire Miller High Life family with a cleaner, crisper look we believe our consumers will appreciate.”
Although “living the high life” may look a little different on the outside, consumers will still find the same high quality beer on the inside – completely unchanged – highlighted by the clear, iconic Miller High Life bottle.
Built on a foundation of great beer brands and more than 288 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. Miller Lite is the great tasting beer that established the American light beer category in 1975, and Coors Light is the brand that introduced consumers to refreshment as cold as the Rockies.
MGD 64 completes the company’s premium light beer portfolio, offering consumers fresh, crisp taste at just 64 calories. MillerCoors brews premium beers Coors Banquet and Miller Genuine Draft; and economy brands Miller High Life and Keystone Light. The company also imports Peroni Nastro Azzurro, Pilsner Urquell, Grolsch and Molson Canadian and offers innovative products such as Miller Chill and Sparks. MillerCoors features craft brews from the Jacob Leinenkugel Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel’s craft brewery in Chippewa Falls, WI and two microbreweries, the 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver.
MillerCoors vision is to create America’s best beer company by driving profitable industry growth. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company.