February 3rd, 2011
New Belgium meets the Early Show
I usually tune in to CBS channel 4 in the morning to watch a little news while Lillie (my 7 month old) gets her breakfast bottle. This week, the anchors have been doing a daily segment called “Things I’ve always wanted to do”. Each day, one of the anchors has the chance to follow through with something they’ve always wanted to do. Today was Jeff Glor’s day to share. He chose to shadow his brother for a day. His brother, Dave Glor, is a beer shepherd at New Belgium Brewery in Fort Collins, CO. Though the segment was intentioned to be more entertaining than educational, it did shed light on the effort and connoisseurship of brewing. The segment did highlight the fact that there is a lot of skill and technique that goes into the crafting of their beers. Though only briefly, we were introduced to Lauren Salazar, New Belgium’s sensory specialist and one of it’s brewers. Amazing that her acute senses have earned her such acclaim in the beer world! There were many other points that were interesting, and enlightening…hopefully educating viewers that New Belgium and other breweries like it have a quality product that is backed by professionals that take pride in their craft.